Not the Face! A Handy Guide to Applying Cologne February 23 2015

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Always:
The Spray 'n' Dab
Deliver one squirt to each wrist and then dab your neck. Why? It has nothing to do with pulse points—that's just where your skin meets the air most often.

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Sometimes:
The Mist
Yeah, walking through a cloud of scent seems precious at first, but it's the safest way to ensure you don't go overboard if you're using a potent cologne.

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Never:
The Direct Hit
Do not, under any circumstances, spray directly on your chest, clothes, or neck. It's a good way to make everyone else in the elevator hate you.